WIFT Finland announced that Reetta Ranta (MA) started in mid-January as the new Executive Director of the chapter.

Reetta Ranta is a storyteller, executive coach, and media entrepreneur. Reetta has worked in various leadership roles over 25 years in media with several startups and media companies including Gutsy Animations, Rabbit Films, and The Finnish Broadcasting Company Yle. She has been working with brand extensions into digital and helped Finnish brands grow internationally, including Moominvalley animation, Habbo, and The Dudesons.

Currently, she leads Power Animals United, a family business that produces innovative and inspiring content that combines outdoor adventure, mythology, and storytelling. The company’s flagship TV series, Back to Nature, has been sold to several countries in Europe, Asia, and North America.

Reetta is also known for sauna ritual events called Sauna Sisters and her new book Timeless Nordic Rituals, released in 2023 in Finnish and will be published in English later this year.


Photo credits: Flatlight Films